Privacy Policy

PRIVACY NOTICE FOR LITTLE TIKES UK

We are committed to protecting and respecting your privacy and safeguarding any personal data that you give to us.  We are transparent about the processing of your personal data and this notice sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

We are a controller under the UK GDPR and the Data Protection Act 2018.

Who we are:
We are MGA Entertainment (UK) Ltd.
Our head office address is:
Regent Business Park
50 Presley Way
Crownhill
Milton Keynes
Buckinghamshire
MK8 0ES


The person with responsibility for Data Protection is Kristy Gouldsmith and she can be contacted by emailing kristy.gouldsmith@spencer-west.com

What personal data do we collect about you?
How will we use that personal data?
What is our legal basis for processing your data?

When you browse our website, we will collect data from your device.  Some of this data we will collect as it is essential for the website to work. The other data we will only collect when you consent to our use of cookies.

Data that is essential for our website to work:

  • A cookie used by Google to identify certain Chrome browsers affected by Google’s phasing out of third-party cookies.

 

Data that we collect with your consent:

  • IP address
  • Pages visited
  • Date and time stamps of your visit
  • Operating system
  • Information on user demographics, such as age, gender and interests
  • Video engagement on YouTube
  • Local storage on your device
  • Information to distinguish users
  • Information about a user’s activities over time and across third-party websites or other online services

 

Who do we share your personal data with?
We share your IP address and page browsing with Google Analytics, You Tube and other third parties if you agree to this.

 

Do we transfer your personal data outside of the UK?
Our head office is in the United States so we need to transfer your data there.  This is a legitimate interest for us because we are an international business.  We use the government’s International Data Transfer Agreement as the data safeguard.

 

How long do we keep your personal data for?
We keep your information for 12 months unless you ask for us to delete it, which we will.


Do we use any automated decision making?

We do not use any automated decision making.

Your rights as a data subject

Rights in respect of our processing of your personal data which are:

  • To access to your personal data and information about our processing of it.  You also have the right to request a copy of your personal data (but we may need to remove information about other people).
  • To rectify incorrect personal data that we are processing.
  • To request that we erase your personal data if:
    • we no longer need it;
    • if we are processing your personal data by consent and you withdraw that consent;
    • if we no longer have a legitimate ground to process your personal data; or
    • we are processing your personal data unlawfully
  • To object to our processing if it is by legitimate interest.
  • To restrict our processing if it was by legitimate interest.
  • To request that your personal data be transferred from us to another company if we were processing your data under a contract or with your consent and the processing is carried out automated means.

If you want to exercise any of these rights, please contact us.

You have the right to complaint to the supervisory authority in the UK, which is the Information Commissioner’s Office.

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

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